Beauty Express Products passionately celebrates the captivating beauty and rich diversity of natural hair. With a steadfast mission, they strive to offer an exceptional range of high-quality products that not only nourish and enhance natural hair but also empower individuals to express their authentic selves with unwavering confidence and profound pride.

The client's decision to update and redesign the brand was motivated by their desire for a logo that truly reflected the essence of their brand, while also allowing for greater flexibility, including the ability to use it in smaller formats without compromising its recognizability. Additionally, they sought to enhance their packaging to align it with the new brand direction.