At Mediaplanet, print campaigns are a collaborative effort, bringing together multiple partners who share their insights, experiences, and products, all centered around a specific cause or topic.
As the lead designer, my responsibility is to ensure that the templates remain current with international design trends, while also accommodating the unique requirements of both new and existing clients.
To enhance the overall visual appeal and optimize the impact of the content, various strategies are employed. This includes reducing the size of the body text to create a more balanced and aesthetically pleasing layout. Additionally, the content is visually enhanced through the incorporation of captivating branded elements, allowing clients to explore and engage with branded content in a more visually captivating manner.
A brand's social media presence plays a pivotal role in establishing connections with potential customers, providing a valuable opportunity to showcase its identity and the products or services it offers. In the case of Mediaplanet, their social media platform required a visual update to foster audience engagement and bolster brand awareness.
Mediaplanet recognized the importance of utilizing their Instagram page as a means to visually brand themselves and cultivate trust with their audience through consistent messaging. However, they faced a challenge due to the inconsistency in their imagery and unclear communication, which hindered their ability to attract a dedicated following on social media.
To rectify this, I sought a fresh and refined approach to encourage their Instagram audience to actively engage with their content while gaining a clear understanding of the brand's purpose and how it catered to their audience's needs.
Through an updated strategy, I aimed to present cohesive visuals and compelling messages, establishing a stronger connection with their followers and building brand loyalty. By aligning their content with their target audience's interests and preferences, Mediaplanet aspired to create an engaging and informative social media presence that truly reflected their identity and value proposition.
To create solid branded content I provided the following:
Template
By implementing a template, every piece of content shared on the page is guaranteed to feature the client's logo and website. This consistency reinforces brand recognition and ensures a cohesive visual identity.
Consistency
While templates aid in maintaining consistency, I went a step further by revamping the overall look and feel of the content. The intention was to create an inviting aesthetic that resonates with the audience, enticing them to explore and engage with the content more readily.
Illustrations
Despite addressing serious topics, it is crucial to present them in a visually digestible manner. By incorporating carefully crafted illustrations, I aimed to strike a balance between maintaining the seriousness of the subject matter and making it more approachable for the audience. These visuals help facilitate better understanding and encourage audience engagement with the content.